Client Work & Writing Samples
From brand messaging frameworks to SEO blogs and full website copy, here's a look at how I help businesses connect through content. Each project is different but every one is built around the same idea: strategy-driven messaging that feels authentic and delivers results.
Website, Email & Blog Content
American Marketing Association - Columbus Chapter
As a content lead for AMA Columbus, I developed and managed web copy, email campaigns, and blog content to support the chapter's growth and member engagement. I refreshed key site pages, including the homepage, events, and membership sections, to better reflect the chapter's mission and values.
I also contributed to the chapter's blog, including a featured article titled: "How Social Media is Changing the Business Landscape". It is a piece that explores how digital communication continues to reshape strategy, branding, and customer interaction.
Content Type: Website Copy, Email Newsletters, Blog Writing
Published Work: Read: How Social Media is Changing the Business Landscape
SEO Blog Content for Automotive Dealers
AutoGrowl - Automotive Marketing Agency
AutoGrowl partners with car dealerships to drive traffic and leads through strategic automotive content. As a freelance SEO writer, I created a series of blog articles targeting high-intent search terms to help local dealers improve visibility, attract shoppers, and generate more qualified leads.
My role included writing keyword-focused articles, optimizing metadata, and tracking keyword rankings using SEO reporting tools. Each post was tailored for a specific dealership and location to support hyperlocal visibility.
Featured articles included:
- "New Jeeps for Sale in Marshalltown" - A location optimized post that helped improve local search visibility
- "Alfa Romeo Tonale vs BMW X1" - A comparison piece targeting mid-funnel car shoppers
In total, I produced over 10 SEO articles focused on helping dealers rank for competitive brand and model searches.
Content Type : SEO Blog Writing & Keyword Optimization
Focus : Local search traffic, dealership visibility, comparison keywords
Sample Available
:
View Blog Sample
Brand Messaging & Voice
VISTA Vibe Newsletter - AmeriCorps VISTA
As Chief Editor of the VISTA Vibe newsletter and President of the C-Bus VISTA group, I led the creation of an internal publication focused on increasing member engagement and awareness across Central Ohio. I coordinated with a hand-picked team of three fellow editors and contributors, ensuring consistency in voice and purpose across every issue.
Each newsletter featured articles written by our team on topics like resume tips, volunteer highlights, personal stories from fellow VISTAs, and spotlights on upcoming events. My role included planning content themes, editing all pieces, writing feature articles, and setting the overall tone of the publication.
This was more than a newsletter; it was a way to unify, inform, and inspire a network of service members across the region.
Content Type : Internal Newsletter, Editorial Direction, Brand Voice
Sample Available : View Newsletter Excerpt
Personal Writing
"The Window"
This is the most personal piece I've ever written and the one that I'm most known for. The Window is a reflection on survivorship, grief, and perspective written from my own experience and shared with thousands. Though not written for a client or brand, it captures the emotional clarity and narrative structure I bring to every story I tell.
Originally published in 2014, the piece continues to be shared within survivor communities, nonprofits, and families seeking hope and connection.
Content Type: Personal Essay/ Narrative Writing
Read:
The Window- View Full Article
Purpose-Driven Storytelling
Spaghetti, Garlic Bread, and a Little Bit of Love
Published on the ChoiceLocal Blog
When a group of family and friends joined me to cook lunch for families staying at the Ronald McDonald House in Columbus, I wrote about the experience. How simple a meal can bring comfort, warmth, and community during a family's most stressful days.
Published by ChoiceLocal, a digital marketing firm that partners with mission-driven organizations, this piece reflects my passion for storytelling that connects purpose to people. I focused on authenticity, detail, and heart, all while aligned with the voice and values of the brand that published it.
Content Type : Community Based Article/ Blog Writing
Kind Words from Clients
"Mark is a great team-player, is extremely reliable, and always willing to explore new ideas."
- Nick, Marketing Coordinator
Let's Bring Your Content to Life
If something here sounds like what you need, I'd love to help. Let's talk about your brand, your goals, and how we can bring your message to life together.