🟢 Available for Content Strategy & Marketing Communication Roles

✦ Turning Stories into Search Results.

Data shows where people click. Clear writing explains why they care.


I built Inspire, Thrive, Survive to combine technical search data with straightforward brand storytelling. Whether I’m mapping site architecture for major organizations or leading multi-location SEO campaigns, my goal stays the same: write clean, intentional copy that ranks on Google and makes sense to people.


Currently open to full-time Content Strategy and Marketing Communications roles, as well as select consulting projects.

Mark Mandelbaum - Content Strategist and Copywriter in Columbus, Ohio
  • 82% Lift in Target Page Engagement


  • 60+ Regional Accounts Managed


  • 5 Years Managing AMA Web Operations


  • 4 Core Search & Analytics Certifications


✦ How I Approach Content

INSPIRE

Innovation and brand strategy execution icon – Inspire, Thrive, Survive.

Authentic Storytelling

Search algorithms change constantly, but curiosity doesn't. I look for the narrative that sets a brand apart, framing your offer around what readers are actively searching to solve.

THRIVE

Google Analytics 4 and technical SEO metric tracking growth icon.

Structured Evidence

Good strategy comes from evidence, not guesswork. I use Google Analytics 4 user pathing and search intent mapping to turn website traffic data into practical publishing decisions.

SURVIVE

Narrative resilience and brand security content operations icon.

Search Visibility

Great content outlives algorithm updates. I build organized content systems and clear site architectures so your pages stay visible, relevant, and indexed over time.

✦ Brands & Organizations I've Collaborated With

Cleveland Clinic Logo – Content Strategy & SEO copywriting project highlight by Mark Mandelbaum
Mark Mandelbaum volunteering at Ronald McDonald House of Columbus – Brand storytelling and community operations.
Mid-Ohio Food Collective Logo - Marketing AmeriCorps VISTA Project
The Ohio State University logo – Narrative Resilience feature and strategic partnership highlight for Mark Mandelbaum
American Marketing Association Columbus logo – Professional leadership and marketing operations by Mark Mandelbaum

✦ Real Projects, Measured Results

60+ Regional SEO Accounts Managed

Led local search strategy, Google Business Profile optimization, and targeted landing page updates across 60+ accounts at ChoiceLocal to drive qualified leads.

Top Page 1 Keyword Rankings

Researched high-intent buyer search terms and wrote 20+ targeted vehicle breakdown articles for AutoGrowl, securing Page 1 Google rankings.

82% Increase in Target Page Engagement

Restructured overall site architecture and content flow for Inspire, Thrive, Survive, using GA4 event tracking to measure reader behavior and maximize dwell time.

5 Years of Web & Editorial Leadership

Managed digital publishing, routine site updates, and search optimization for the American Marketing Association’s Columbus chapter.

✦ What Team Leads and Managers Say

"Mark made a lasting positive impression on our team. He consistently demonstrated reliability, a strong willingness to learn, and an excellent ability to collaborate. He approached every assignment thoughtfully and with great attention to detail."


— Missy Howard, Content Writer & Editor (Former Manager at Marketing Works)

"Mark is a dedicated professional who brings genuine enthusiasm to everything he's involved in. Anyone looking for a strong marketing or communications mind would be lucky to have him on their team."




— Chris Alexis, Past President, AMA Columbus

"Mark has worked on multiple accounts with constant improvement and coaching. His eagerness to learn makes him a wonderful employee."






— Heather Gentile, MBA, Director of SEO at ChoiceLocal

✦ Certifications & Core Tools

Google Analytics 4 and technical SEO metric tracking growth icon.

Google Analytics 4 (GA4)


Event tracking, user path analysis, and reporting.

LinkedIn icon

SEO Foundations


Technical audits, search intent mapping, and keyword strategy.


CMS Icon

WordPress & CMS Architecture


Site management, publishing workflows, and UX layout.

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Generative AI for Digital Marketers


AI-assisted workflow optimization and editorial oversight.

✦ Narrative Writing & Storytelling

Professional marketing and SEO foundation certification highlight.

Beyond the Metrics: "The Window"

Beyond technical search data and campaign architecture, long-form narrative storytelling is the creative core of how I communicate. "The Window" is an original personal essay exploring perspective, memory, and personal resilience—sitting alongside a profile feature published by The Ohio State University.

✦ Let’s Turn Your Story into Search Results.

Whether you’re looking for a lead Content Strategist to own your editorial operations or need search architecture for your next brand expansion, let’s talk about how we can work together.

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