✦ MARK MANDELBAUM
TURNING STORIES INTO SEARCH RESULTS
Data shows you where people click; clear writing explains why they care. I built Inspire, Thrive, Survive to connect technical search data with high-converting brand storytelling.
Whether I'm structuring site architectures for global brands or managing multi-location SEO campaigns, my focus remains the same: write clean, intentional copy that ranks on Google and resonates with people.
Currently open to full-time Content Strategy and Marketing Communications roles, as well as select consulting projects.
✦ HOW I APPROACH CONTENT
INSPIRE: AUTHENTIC STORYTELLING
Algorithms change, but curiosity doesn't. I find the narrative that sets a brand apart, framing your offer around what your reader is actively searching to solve.
THRIVE: DATA-BACKED STRUCTURE
Strategy relies on real evidence, not guesswork. I use Google Analytics 4 and search intent mapping to turn website traffic metrics into clear publishing decisions.
SURVIVE: LONG-TERM SEARCH VISIBILITY
Great content outlives algorithm updates. I build organized content systems and clear site architecture so your pages stay visible, relevant, and useful over time.
✦ BRANDS & ORGANIZATIONS I’VE COLLABORATED WITH
✦ REAL PROJECTS, MEASURED RESULTS
82% Increase in Target Page Engagement:
Restructured the site architecture and content flow for Inspire, Thrive, Survive, using GA4 event tracking to measure reader behavior and keep visitors on page longer.
60+ Regional SEO Accounts Managed:
Led local search strategy, Google Business Profile optimization, and target landing page updates across 60+ accounts at ChoiceLocal to drive qualified leads.
Top Keyword Rankings in Automotive:
Researched high-intent search terms and wrote 20+ targeted vehicle breakdown articles for AutoGrowl, securing Page 1 Google rankings.
5 Years of Community Web Operations:
Managed digital publishing, site updates, and search optimization for the American Marketing Association’s Columbus chapter.
✦ WHAT TEAM LEADS & MANAGERS SAY
"Mark made a lasting positive impression on our team. He consistently demonstrated reliability, a strong willingness to learn, and an excellent ability to collaborate. He approached every assignment thoughtfully and with great attention to detail."
— Missy Howard, Content Writer & Editor (former Manager at Marketing Works)
"Mark is a dedicated professional who brings genuine enthusiasm to everything he's involved in. Anyone looking for a strong marketing or communications mind would be lucky to have him on their team."
— Chris Alexis, Past President, AMA Columbus
"Mark has worked on multiple accounts with constant improvement and coaching. His eagerness to learn makes him a wonderful employee."
— Heather Gentile, MBA, Director of SEO at ChoiceLocal
✦ CERTIFICATIONS & CORE TOOLS
Google Analytics 4 (GA4)
Event tracking, user path analysis, and reporting.
SEO Foundations
Technical audits, search intent mapping, and keyword strategy.
WordPress & CMS Architecture
Site management, publishing workflows, and UX layout.
Generative AI for Digital Marketers
AI-assisted workflow optimization and editorial oversight.
✦ NARRATIVE WRITING: "THE WINDOW"
Beyond technical SEO and campaign strategy, long-form narrative writing is at the heart of how I communicate. "The Window" is a self-authored personal essay exploring perspective, memory, and personal resilience. It sits alongside a feature profile published about my background by The Ohio State University.
✦ READY TO BUILD SOMETHING THAT LASTS?
Whether you need a full-time content strategist on your team or a search strategy for your next digital project, let’s talk about how we can work together.
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