✦
NARRATIVE RESILIENCE & DATA-DRIVEN STRATEGY
Where mission-driven grit meets technical results
Mark Mandelbaum | Content Strategist & Founder of
Inspire, Thrive, Survive
✦ THE APPROACH
I turn technical complexity into connection
+20% PROGRAM AWARENESS INCREASE
Marketing AmeriCorps VISTA | Mid-Ohio Food Collective
I moved the needle for local outreach by ditching generic messaging in favor of mission-aligned storytelling that actually resonated with the community.
DATA & SEO OPERATIONS
- Managed SEO infrastructure for 60+ regional accounts at ChoiceLocal, shifting the focus from "vanity impressions" to the high-intent traffic that actually drives revenue.
- I used GA4 insights to move past the "guessing game," iterating on content until we achieved an 82% spike in organic engagement. No fluff, just performance tracking that works.
CONTENT STRATEGY & OPS
- As Director of Editorial for AMA Columbus, I built the platform that anchored the brand's stability for half a decade.
- I scaled the audience to 3,000+ recurring visitors by turning raw interviews into narratives people actually wanted to read.
✦ RECOGNITION & AUTHORITY
Featured Profile | The Ohio State University
A deep dive into my professional journey and career resilience, published by OSU. This profile currently holds the #1 Organic Google Ranking for my brand, serving as a living proof-of-concept for high-impact SEO strategy.
"The Window" | Authored by Mark Mandelbaum
A signature, high-impact creative feature written from the front lines of cancer survival. Published by OSU, this piece demonstrates how leveraging a narrative resilience framework can become a brand's greatest competitive asset.
"Inspire, Thrive, Skydive!" | Columbus Young Professionals (CYP)
An exploration of fear, risk, and the willingness to take the leap, both in life and in brand strategy.
✦ TECHNICAL CREDENTIALS
- Hootsuite Social Media Marketing Professional (2026)
- Google Analytics 4 (GA4) Essential Training (2025)
- SEO Foundations Training (2025)
Ready to lead your next content transformation. Let’s build something that lasts.
