✦ Clear Writing & Data-Driven Strategy
Where Mission-Driven Storytelling Meets Search Performance
Mark Mandelbaum |
Content Strategist & Founder of
Inspire, Thrive, Survive
✦ My Approach
Turning Technical Complexity into Clear Connections
I've spent over a decade working at the intersection of technical search strategy, audience analytics, and long-form copywriting. Whether I’m auditing site architecture, building multi-location SEO setups, or writing feature profiles, my goal is always the same: create digital content that ranks well, speaks clearly to people, and drives measurable action.
Community Outreach & Engagement: During my tenure with AmeriCorps VISTA at the Mid-Ohio Food Collective / Mid-Ohio Foodbank, I expanded program awareness by replacing generic messaging with clear, community-focused storytelling.
Scaled SEO Operations (60+ Regional Accounts): At ChoiceLocal, I managed localized search strategy and Google Business Profile optimizations across 60+ accounts, shifting focus away from impressions and toward high-intent search traffic that generates inbound leads.
Data-Driven UX & GA4 Overhaul: I executed a site-wide content and user experience overhaul for Inspire, Thrive, Survive, configuring GA4 custom event tracking to measure reader journeys and achieving an 82% increase in target page engagement.
Web Operations & Editorial Leadership: As Senior Technology Volunteer for the American Marketing Association (AMA Columbus), I managed digital publishing, site management, and SEO workflows for five years to maintain consistent brand messaging across regional event channels.
✦ Featured Writing & Media
Featured Profile | The Ohio State University
A profile feature published by OSU highlighting my professional career, work ethic, and adaptability in digital marketing.
"The Window" | Authored by Mark Mandelbaum
A self-authored personal essay exploring perspective, memory, and personal resilience. This foundational piece serves as the creative heartbeat behind the Inspire, Thrive, Survive brand philosophy.
"Inspire, Thrive, Skydive!" | CYP Feature
An essay exploring risk, comfort zones, and taking the leap—both in life and in brand strategy.
✦ Verified Credentials and Tools
- Gen AI for Digital Marketers (LinkedIn Learning, 2026)
- Hootsuite Social Media Marketing Professional (Hootsuite, 2026)
- Google Analytics 4 (GA4) Essential Training (LinkedIn Learning, 2025)
- SEO Foundations Training (LinkedIn Learning, 2025)
✦ Ready to Build a Resistant Content Strategy?
I'm currently open to full-time Content Strategy, Marketing Communications, and Digital Copywriting roles, as well as select consulting projects. Let’s talk about how we can work together.
