Work & Strategy

This is a look at how I bridge the gap between data and connection. Whether it's high-stakes SEO for automotive brands or personal narratives featured by The Ohio State University, every piece here is built with a specific audience and objective in mind.

✦  Digital Strategy & Performance



New Jeeps for Sale in Marshalltown

  • Targeted search strategy and content development for high-volume automotive dealerships.
  • Scaled organic visibility for 60+ regional locations by developing localized keyword frameworks that transformed technical inventory data into engaging, high-ranking search content.



How Social Media is Changing the Business Landscape

  • Industry analysis focused on the evolution of organizational communication.
  • I looked past the noise of social media to show how businesses can use these platforms to build real authority and genuine audience connection.



Day in the Life of Kroger Food Pantry

  • Field reporting and stakeholder storytelling highlighting corporate social responsibility (CSR).
  • Combined on-the-ground reporting with brand-aligned storytelling to showcase the human impact of large-scale logistics and community partnerships.

✦   Editorial & Narrative Storytelling



The Window (Featured Piece)

  • Narrative-driven editorial piece featured by The Ohio State University.
  • Used personal narrative as a strategic tool to explore themes of resilience, designed to build a deep, purposeful connection with a broad, academic and professional audience.



Interview with Kosha Dillz

  • In-depth interview exploring the intersection of identity, music, and creative grit.
  • Conducted comprehensive subject research to extract a high-impact narrative, proving the ability to manage subject matter experts (SMEs) and deliver polished, long-form profile content.


Spaghetti, Garlic Bread, and a Little Bit of Love

  • Mission-focused storytelling highlighting the power of volunteerism and non-profit impact.
  • Transformed a single service experience into a compelling narrative of organizational value, designed to drive community empathy and engagement for a major non-profit brand.