✦ Work & Strategy

ChoiceLocal: 60+ Regional SEO & Lead Gen Campaigns

• The Challenge: Manage and scale search visibility and local lead generation across 60+ diverse franchise and service accounts simultaneously.

• The Strategy: Executed targeted local keyword research, optimized Google Business Profiles, and audited multi-location landing page architectures.

• The Result: Sustained high-intent search rankings, improved local maps placement, and scalable lead generation across 60+ regional accounts.

AutoGrowl: High-Intent Buyer Keywords & Page 1 Ranks

• The Challenge: Capture competitive, high-intent automotive search traffic for dealership inventory and buyer research terms.

• The Strategy: Conducted deep search-intent mapping and wrote 20+ comprehensive vehicle breakdown articles structured for search engines and buyers alike.

• The Result: Secured top Page 1 Google rankings for competitive buyer search queries, driving organic referral traffic.

Inspire, Thrive, Survive: GA4 Analytics & +82% Engagement

• The Challenge: Redesign an independent content platform to eliminate bounce rates, improve user navigation, and increase content dwell time.

• The Strategy: Restructured full site taxonomy, mapped user journeys, and implemented Google Analytics 4 event tracking to analyze visitor behavior.

• The Result: Achieved an 82% increase in target page engagement time and built a scannable, high-converting digital layout.

5 Years of Web Operations & SEO

• The Challenge: Maintain consistent digital publishing, technical site health, and search visibility for a major regional marketing association.

• The Strategy: Managed CMS operations, routine web updates, editorial formatting, and organic search optimization across multi-author publishing workflows.

• The Result: 5 consecutive years of reliable platform operations, clean site architecture, and sustained audience reach.

• A Grade Ahead Print Sample: Educational print copywriting and supplemental curriculum marketing materials for consumer enrollment campaigns.

• Digital Outreach & Email Strategy: Email newsletter campaigns and lifecycle messaging engineered to improve open rates, subscriber retention, and click-throughs.

• Direct-Response & Sports Marketing Email: Targeted direct-response email copy designed to convert fan engagement and sports audience interest into measurable actions.

• B2B Content Marketing & Thought Leadership Essay: Industry commentary and strategic analysis examining how social platforms reshape modern business and digital marketing operations.

• Higher Education & Academic Social Media Strategy (CFAES): Social copy and campaign assets translating complex university agricultural research and sustainability initiatives for prospective students.

• E-commerce & Retail Campaign Spec (DSW): Integrated digital marketing campaign draft featuring homepage web banners, promotional copy, and email sequences.

• "The Window" — A signature personal narrative essay exploring perspective, memory, and personal resilience.

• Slaying the Beast — A narrative reflection on mental composure and overcoming high-pressure setbacks on and off the court.

• "Finding Myself Through Hip-Hop Lyrics" — An analytical essay examining identity, narrative structure, and personal voice.

• Inspire, Thrive, Skydive! — A lifestyle narrative exploring personal growth and taking calculated risks.