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    <title>Mark Mandelbaum | Narrative Resilience &amp; Strategy</title>
    <link>https://www.inspirethrivesurvive.com</link>
    <description>Exploring the intersection of mission-driven grit and technical growth. Narrative storytelling, SEO strategy, and field reporting by Mark Mandelbaum.</description>
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      <title>Mark Mandelbaum | Narrative Resilience &amp; Strategy</title>
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      <title>Inspire, Thrive, Skydive!</title>
      <link>https://www.inspirethrivesurvive.com/inspire-thrive-skydive</link>
      <description>Mark Mandelbaum explores the intersection of fear and growth in this CYP-published feature. A narrative on resilience, perspective, and taking the leap.</description>
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           Inspire, Thrive, Skydive!
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           This narrative exploration captures the intersection of calculated risk, rapid relationship-building, and psychological resilience. Originally published in collaboration with the Columbus Young Professionals (CYP) Club, this piece demonstrates how stepping outside operational comfort zones, whether in leadership or in life, fuels the perspective required to pilot complex transformations.
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           On Friday, September 23rd, I experienced one of life's greatest thrills and went skydiving for the first time! I didn't go alone either; I brought someone that I barely knew at the time. I met Joe at the CYP Summer Social at KDB in Easton over drinks at the bar and eventually shared a table with him &amp;amp; other members at the event. The next time I saw Joe was a few weeks later at the Member Meet and Greet Event at World of Beer in Easton. I didn't get to spend much time with him because we were at different tables, so it might come as a bit of a shock that we ended up going skydiving together.
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           When I texted Joe that Monday about the idea, I didn't think he would be interested in doing something so crazy or that we'd actually end up going just four days later. We made plans to hang out sometime, but it was to join me on the court or get drinks. Skydiving was never in that conversation, but it was something I wanted to do for the last five years. I couldn't go for several reasons, but that wasn't going to stop my #InspireThriveSurvive mentality. After all, I just achieved one of my lifelong dreams of releasing my debut album and even beat cancer two years ago. I had yet to do anything crazy, and nothing was going to stop me from jumping this time!
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           Early that Friday afternoon, I left Columbus and drove an hour and a half to Warren County. I met Joe a little after 3 pm in the parking lot of the airfield, and we had some time to kill, so we got a tour of the airfield by our driver, Scott. Joe and I soaked in the scenery, and the historical event made us more pumped up for the jump. Scott took us on a short drive to a hangar where we got trained and suited up, and finally, as the sun was about to set, it was time to take the leap.
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           Once our plane passed a few quick tests, it was time to board. The plane was the smallest I've ever been on, just enough room for five or six people. However, I wasn't even thinking about that when we started to ascend into the air; I wasn't thinking about how lucky I am to be alive, or of my fear of heights. I was full of adrenaline, so all I could think was, "I'm ready to jump already!"
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           Around 10,500 feet in the air, the plane's door opened, and the first jumper signaled to the pilot and made their jump as fist bumps &amp;amp; high fives were passed among the rest of the passengers in the plane. The next two jumpers followed the procedure and soared through the air, then my turn! Scott, our driver, was my tandem buddy, so he positioned himself on the steps, gave the thumbs-up signal, and here we go! We barrel-rolled out of the pplane and started to descend at a very fast speed. The free fall was the best part; I felt like I was going through a giant wind tunnel. At one point, I posed like Superman and smiled for the hand cam. Around 6,000 feet, I pulled the cord to activate the parachute. Scott gave me a thumbs up, and we started to slow down. I felt like I was parasailing as I steered us towards the drop point. We got a nice view of the sunset and the earth, and I took a moment to admire the beauty of being at 3,000 feet with nothing but trees and houses beneath me. Before I knew it, I got into landing position and slid into the wet grass. I was in shock, so I sat there for a minute and looked around. I completed the #Jump4TheJames! Scott congratulated me with a fist bump.
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           When I got to the area where everyone else was, I was asked to do a quick interview. I didn't need a script because it all came from the heart. Joe and I just did something incredible, and I wanted the world to hear about it! The next time you are sitting next to someone at a table for a CYP member's event, you might just make a new friend or find someone to embark on your next adventure with.
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           Editor’s Note: This reflection was originally captured in 2016, shortly after the initial jump. Viewed through a modern lens, the core principles of urgency, networking velocity, and personal resilience remain foundational pillars of my strategic philosophy today.
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            The Vision:
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            Discover how this mindset shapes my approach to organizational growth on the
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            The Portfolio:
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            Review the data-driven frameworks and SEO execution driving live market results under
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             Work &amp;amp; Strategy.
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            The Brand Headquarters:
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            to explore the complete
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      <pubDate>Mon, 11 May 2026 20:26:48 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/inspire-thrive-skydive</guid>
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      <title>The Window</title>
      <link>https://www.inspirethrivesurvive.com/the-window-ohio-state-narrative</link>
      <description>Explore 'The Window,' Mark Mandelbaum’s original feature on Narrative Resilience, distinct from his profile recognition by The Ohio State University.</description>
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  &lt;img src="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/The+Window.jpg" alt="The Window narrative essay by Mark Mandelbaum."/&gt;&#xD;
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           The Window
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           Editor's Note (2026): This narrative serves as the foundation for the Narrative Resilience framework. It demonstrates the ability to translate complex, high-stakes personal challenges into universal insights, a skill I now apply to brand storytelling and content operations.
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           When you look outside your window, you see the world unfolding before your very eyes. Co-workers drinking coffee, sharing weekend stories, a student sprinting because he is late to his lecture on financial accounting, or a new couple taking their first walk together in the park. When you take a moment from your busy day and take a look outside your window, you see a beautiful world.
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           When I take a look outside the same window that you do, I see a reflection of myself. I see a young man confined to a world where he is biding his time for a grand escape. The window is keeping him safe, but once the glass is broken, he will get what he wants…freedom—the freedom to live his life without restraints or restrictions. Not having to go through the painful 
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           chemotherapy
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            that is awaiting him every few weeks. Not having to sit out nearly half of the basketball season. Not watching people and wishing he could experience the things they can. Not being able to taste the same foods that you enjoy so much. Having to constantly worry about environmental hazards when it comes to my health, I isolate myself from situations where germs are present. Those are just some of the many restraints of being faced with 
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           Cancer is a scary thing, so it is best to use imagination as a form of escape. It can make or break you during emotional times. You are battling against life and death. Surviving cancer is an exercise in strategic resilience. It requires a level of mental and physical adaptability that few other experiences can demand. Every day is a test of will, forcing you to fight for the future even when the present feels insurmountable. You become a warrior on the battleground of your health. Your immune system is so weak that a single illness can end your life. It is a game of patience, testing your will to keep fighting, even when you don’t have the strength to fight anymore. That is why when I complete the six months of treatment, I will have a greater appreciation for life and the freedoms that come with it. I’m almost thirty, so experiencing cancer as a young adult gives me a different perspective than someone who has to deal with it later on in life. It can be used as inspiration, and I feel that by conquering cancer, I have the confidence to face any other challenge life throws at me. 
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           The window is more than just a physical object; it is a train of thought. It is the glimmer of hope, the ability to cling to something so tightly even though it is slipping out of your grasp. The window of opportunity for me is the power to believe. Believe that things will be okay even when you are going through a storm. When the window to your mind is open, the impossible can turn into the possible.
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           My window is different than yours. I see things that you don’t see; I experience things that you don’t experience. Cancer can change everything and make you appreciate your world more and more each day. Sometimes, it is best to slip in and out of the window to experience the world through your thoughts and dreams, and as a pedestrian in traffic on the road of life. With the power of imagination, I can see things that you can see; I can experience the things that you can experience. What do you see when you stare out the window?
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           Originally featured by
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           The James Comprehensive Cancer Center
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            page to see how I scale content engines with this same mission-driven grit.
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             Slaying the Beast
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      <pubDate>Wed, 28 Jan 2026 19:55:52 GMT</pubDate>
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      <title>Interview with Kosha Dillz</title>
      <link>https://www.inspirethrivesurvive.com/interview-with-kosha-dillz</link>
      <description>Mark Mandelbaum explores identity and creative grit in an interview with Kosha Dillz. A case study in deep subject research and narrative strategy.</description>
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           Conducting deep-dive research to interview a Super Bowl-featured artist requires the same analytical rigor I use to audit SEO infrastructure for national franchises.
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           You may or may not know Rami Matan Even-Esh, aka Kosha Dillz. A veteran of the hip-hop industry since 2005, Kosha Dillz represents a unique intersection of identity and hustle. This conversation explores the methodology behind his independent success and the discipline required to maintain a global creative brand. He has released three full-length albums and is currently working on a documentary. It is only fitting that I conduct this interview with him...
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           Who or what inspired you to become a musician?
          &#xD;
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           "I think trying to impress my friends with rhymes." 
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           I can relate to that too a bit...So how did you come up with the Kosha Dillz name? It is a very unique artist name.
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           "The jar"
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           Haha, right...Tell me who your favorite artist or artists are that you worked with?
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           "Rza and Jesse Shatkin"
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           That's cool, you got your start working with one of the more notable Wu-Tang members. I see you take pride in being a Jewish rapper. How much are you in touch with your religious roots?
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           "I'd say every day I get in touch more." 
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           Awesome! Well, how long does it take to write a song? Walk me through the process, please…
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           "Anywhere from 2 hrs. to 8 hrs. I go through my life and come back to things. I'm an improv artist, so I never take 4 months to write - I base my emotion and freestyle things. I usually come back and edit, and the engineer plays a big role in arranging song structure."
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           That sounds like a lot of work, no wonder they call you the hardest working artist in hip-hop! Moving on...tell me what you would do if there were no music?
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           "Probably be broke, physically and spiritually" 
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           I'm glad that's not the case. It seems like you got your head on straight. Can you share something about yourself that people might not already know?
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           "I am on Vans Warped Tour all summer and want YOU to come to the show :) I try to give charity $$$ all the time whenever I get the chance." 
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    &lt;a href="https://youtu.be/KrYRB6HFwP0" target="_blank"&gt;&#xD;
      
           Span-Hebrish music video:
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    &lt;a href="https://youtu.be/h3yLUGk2pKw" target="_blank"&gt;&#xD;
      
           In Da Club video:
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    &lt;a href="https://youtu.be/b_ngVwanzTg" target="_blank"&gt;&#xD;
      
           What's Going On Upstairs video:
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    &lt;span&gt;&#xD;
      
            
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    &lt;a href="https://youtu.be/knzj1Dji7Bc" target="_blank"&gt;&#xD;
      
           Hangin' Out video:
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           Nice little advertisement, but seriously, that is exciting. According to the Jewish religion, giving to the less fortunate is a mitzvah, and is looked upon very highly :) So you were touring at Coachella a little while ago. How has your Coachella experience been so far?
          &#xD;
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           "It was koshachella, haha."
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           Right...Before you get up on stage, do you have any pre-show rituals?
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           "Pano usually lol. I always invite people to come up and enjoy and thank them for being there."
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    &lt;strong&gt;&#xD;
      
           That's what's up. That's kind of how I met you! Any goals for your music?
          &#xD;
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           "I want people to listen and watch. Once that happens, I think the rest falls into place." 
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           Well said. How can new fans connect with you?
          &#xD;
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           "My website is good, and Facebook, Instagram, YouTube, etc. The usual stuff."
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      &lt;br/&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;a href="http://koshadillzworld.com/" target="_blank"&gt;&#xD;
      
           http://koshadillzworld.com/
          &#xD;
    &lt;/a&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;a href="https://www.youtube.com/user/koshadillz" target="_blank"&gt;&#xD;
      
           https://www.youtube.com/user/koshadillz
          &#xD;
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    &lt;strong&gt;&#xD;
      
           Kosha is all over social media and has his website. He isn't hard to find online. As artists, we all have our favorite material. What is your favorite project/song you ever worked on?
          &#xD;
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           "I enjoyed working on Beverly Dillz - it was the first time I worked on something." 
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    &lt;a href="https://itunes.apple.com/us/album/beverly-dillz/id337955732" target="_blank"&gt;&#xD;
      
           https://itunes.apple.com/us/album/beverly-dillz/id337955732
          &#xD;
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           That was your debut solo album. My favorite song off that album is "Cellular phone". It's a fun song and was also in a Super Bowl commercial. You have worked with some unique and talented artists over the years, but there are some you haven't yet that you would like to. Is there a particular artist you want to work with in the future?
          &#xD;
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          &#xD;
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           "Kanye West, El-P, Miley Cyrus" 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;a href="https://thehypepage.files.wordpress.com/2015/05/miley.jpg" target="_blank"&gt;&#xD;
      
              
          &#xD;
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    &lt;a href="https://thehypepage.files.wordpress.com/2015/05/1381376976_0ef88f5c18818eb8207f11000dab5319.jpg" target="_blank"&gt;&#xD;
      
              
          &#xD;
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  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           It seems that everyone wants to work with Miley these days. Speaking of the future, can you update me on any projects you have coming up?
          &#xD;
    &lt;/strong&gt;&#xD;
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      &lt;br/&gt;&#xD;
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  &lt;p&gt;&#xD;
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          &#xD;
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    &lt;span&gt;&#xD;
      
           "Stop thinking - my new EP"
          &#xD;
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      &lt;br/&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           I look forward to checking that out. Last question, do you have any advice for me or other aspiring musicians?
          &#xD;
    &lt;/strong&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           "Read read read. Write write write. Hustle hustle hustle. Do not give up and exercise frequently - this is a job for the mind, body, and soul. Make sure each one is in tip-top condition at all times because you never know when you will get the call..."
          &#xD;
    &lt;/span&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Thanks, Rami, for your time! Good luck with your music!
          &#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
            
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Editor's Note (2026): This interview was originally published in 2013. While it captures a moment in time, it remains a fun look back at an artist's journey and my early work as an interviewer.
          &#xD;
    &lt;/span&gt;&#xD;
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      &lt;br/&gt;&#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;ul&gt;&#xD;
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      &lt;strong&gt;&#xD;
        
            See the Impact:
           &#xD;
      &lt;/strong&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          
             Explore my
            &#xD;
        &lt;/span&gt;&#xD;
      &lt;/span&gt;&#xD;
      &lt;a href="/work-and-strategy"&gt;&#xD;
        &lt;strong&gt;&#xD;
          
             Work &amp;amp; Strategy
            &#xD;
        &lt;/strong&gt;&#xD;
      &lt;/a&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          
             page to see how I drive 82% engagement spikes.
            &#xD;
        &lt;/span&gt;&#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
  &lt;p&gt;&#xD;
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  &lt;/p&gt;&#xD;
  &lt;ul&gt;&#xD;
    &lt;li&gt;&#xD;
      &lt;strong&gt;&#xD;
        
            Next Interview:
           &#xD;
      &lt;/strong&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          
              
            &#xD;
        &lt;/span&gt;&#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;span&gt;&#xD;
          
             Read my conversation with
            &#xD;
        &lt;/span&gt;&#xD;
      &lt;/span&gt;&#xD;
      &lt;a href="/interview-with-amanda-liston"&gt;&#xD;
        &lt;strong&gt;&#xD;
          
             Amanda Liston
            &#xD;
        &lt;/strong&gt;&#xD;
      &lt;/a&gt;&#xD;
      &lt;span&gt;&#xD;
        
            .
           &#xD;
      &lt;/span&gt;&#xD;
      &lt;span&gt;&#xD;
        &lt;br/&gt;&#xD;
      &lt;/span&gt;&#xD;
    &lt;/li&gt;&#xD;
  &lt;/ul&gt;&#xD;
&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Kosha+Dillz.png" length="153805" type="image/png" />
      <pubDate>Wed, 05 Nov 2025 18:39:28 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/interview-with-kosha-dillz</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Kosha+Dillz.png">
        <media:description>thumbnail</media:description>
      </media:content>
      <media:content medium="image" url="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Kosha+Dillz.png">
        <media:description>main image</media:description>
      </media:content>
    </item>
    <item>
      <title>Slaying the Beast</title>
      <link>https://www.inspirethrivesurvive.com/slaying-the-beast</link>
      <description>Mark Mandelbaum explores internal challenges in this personal essay on grit and self-doubt. Discover the basis of Narrative Resilience.</description>
      <content:encoded>&lt;div&gt;&#xD;
  &lt;img src="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Slaying+the+Beast.jpg" alt="Mark Mandelbaum and father on the tennis court analyzing strategic resilience and adapting under pressure.
"/&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h2&gt;&#xD;
    &lt;strong&gt;&#xD;
      
           Slaying the Beast: A Lesson in Resilience
          &#xD;
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  &lt;/h2&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           This narrative exploration uses a high-stakes competitive moment to demonstrate the core tenets of Strategic Resilience. Whether navigating an volatile marketing campaign or managing intense operational friction, the ability to simplify under pressure, lean on core collaborative strengths, and maintain focus through adversity is what drives successful outcomes. This piece reflects the "Grit &amp;amp; Grace" philosophy required to pilot organizations through critical transitions.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
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    &lt;strong&gt;&#xD;
      
           The Setback
          &#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Two years ago, my dad and I lost a tough doubles match in the third set against the team we faced this week. This time, we stepped back on the court, determined to rewrite the story. What followed was one of the most emotional, challenging, and meaningful matches I've ever played.
          &#xD;
    &lt;/span&gt;&#xD;
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  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           We dropped the first set 2-6. No rhythm. No confidence. An opponent rushing us because of an "appointment" (which later turned out to be a haircut), questionable calls, and plenty of chatter among us. I hadn't played a doubles match in over a month, and frustration was boiling. I wasn't focused on tennis; my mind was spinning with all the pressure I've been carrying off the court. Honestly, I was throwing it away.
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           Down 5-4 in the second set, I feared this might be the last time my dad and I played competitive doubles together, and that it would end with me unraveling. Then came a freak accident: I ran into the handle of my dad's racket and caught a painful hip injury. Serving hurt, running hurt, everything hurt. But strangely, the injury became a turning point.
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           The Pivot Point
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           I didn't have the luxury of overthinking anymore. I had to simplify. Adjust my serve. Shorten my steps. Focus on one point at a time. My dad held steady with his drops and hustle. Together, we clawed back to force a tiebreak, and somehow, we took it.
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           Suddenly, the match was alive again. The deciding 10-point tiebreak wasn't on my mind when I limped back into the second set, but there it was. And this time, we played
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           our game
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           . Patient, smart, father-and-son tennis. We closed it out 10-6 and slayed the beast that had haunted us.
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           Looking back, I still ask:
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           How did we win this match after I lost my composure?
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           The Strategic Takeaway
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           The answer is simple:
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            I didn't quit, even when I wanted to.
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            My dad anchored me when I was unraveling.
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            The injury forced me to focus on what I could control.
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            I leaned on my strengths instead of chasing perfection.
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            And most importantly, I remembered this might be my last time competing with my dad. That was bigger than frustration, bigger than pressure, bigger than pain.
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           The lesson is clear:
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           don't give up, even when you're hurt, frustrated, or mentally spiraling. Stay in the fight, because momentum can change, focus can return, and meaning can outweigh misery.
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           I'll never forget this day. Not because of the win itself, but because of the resilience it demanded, and because I got to share it with my dad.
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            Technical Proof:
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             See how I apply localized search intent in my
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             Automotive SEO Sample.
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             Read my
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             Kosha Dillz Interview
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             for a look at my work with Subject Matter Experts (SMEs).
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             ﻿
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            Navigation:
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             Return to
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             Work &amp;amp; Strategy
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&lt;/div&gt;</content:encoded>
      <enclosure url="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Slaying+the+Beast.jpg" length="581880" type="image/jpeg" />
      <pubDate>Wed, 03 Sep 2025 18:44:23 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/slaying-the-beast</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Slaying+the+Beast.jpg">
        <media:description>thumbnail</media:description>
      </media:content>
      <media:content medium="image" url="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Slaying+the+Beast.jpg">
        <media:description>main image</media:description>
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    </item>
    <item>
      <title>Finding Myself Through Hip Hop Lyrics</title>
      <link>https://www.inspirethrivesurvive.com/finding-myself-through-hip-hop-lyrics</link>
      <description>Mark Mandelbaum explores the intersection of hip hop culture and personal identity. Learn how narrative resilience is found in the lyrics that shape our lives.</description>
      <content:encoded>&lt;div&gt;&#xD;
  &lt;img src="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Finding+Myself+Through+Hip+Hop+Lyrics.jpeg" alt="Vocal microphone on stage representing the origins of copywriting and audience resonance for Mark Mandelbaum."/&gt;&#xD;
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           Finding Myself Through Hip Hop Lyrics
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           This early narrative explores the origins of my creative voice through the lens of lyrical composition and hip-hop culture. While reflective of a specific developmental period, it serves as a foundational study in audience connection, message resonance, and the use of narrative to navigate complex social dynamics. In my professional career, I have channeled this identical passion for precision and rhythm into building high-impact content engines that connect with intent.
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           How do we define ourselves through the art of music? Is it a personal journey or a well-thought-out process? It is something different for each listener or artist. Music to me is a passion to express myself, combining emotions, poetry, and rhythm. I have always been an avid listener of all types of music, but never thought about writing my music until freshman year of High School.
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           The Hallway Celebrity
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           I was at the age when boys and girls struggle with their image and just want to fit in. That’s right, a teenager. I didn’t stand out until one day, I rapped the lyrics to a popular Beastie Boys song to some of my peers in the school hallways. I was surprised by the reaction I got, as it seemed that I went from being just another freshman in a school of two thousand students to a bit of a celebrity. Girls were starting to notice too and became part of my audience. I liked being known as “the guy who raps” or one of my many aliases at that time. The extra attention was starting to make me feel like I was one of the “cool” kids in school. Since I was starting to get popular, by request, I started to rap other songs that were familiar to me. One of my favorites was “Jump Around” by House of Pain. I was starting to feel inspired and began writing my lyrics during Study Halls or lunch breaks. At that age, my writing was a survival tool. I used lyrics to navigate the friction of high school, dealing with the typical hurdles of social hierarchies and the sting of being an outsider. However, I did get myself in hot water with my classmates and the History teacher because one of my songs spoke negatively about a classmate. It was about a cute, Vietnamese girl who pretended that she was interested in me. She would walk up to me before class, and touch my arm or try to get me to stare at her. When I finally got up the courage to ask her out, she and all her friends laughed at me and made me look like an idiot. I was angry about how she treated me, so I used vulgarity toward her in the song, which hurt her image a bit. Regardless, I performed the song in my History class and opened some eyes, including hers.
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           I felt betrayed and wanted to voice my thoughts to my classmates and my teacher. What bothered me is that experience led to fake friends, naysayers, and worse, put a target on my back during one of the more difficult times in my life. I wasn’t very good at rapping, but I got caught up in the moment and enjoyed my 15 minutes of fame. Who wouldn’t? I told myself that I was done rapping. It was no longer fun to me and was systematically destroying my image as “one of the cool kids”.
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           The Truth in the Dorms
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           I decided to go to Kent State for college, and I ran into the same problem there as I had in years prior. Who am I? How do I stand out from the masses? I learned from my experience, so I didn’t advertise that I rapped; it just slipped out one day. Freshman year was not what I expected because I wasn’t the most popular person in the dorm. The dorm wasn’t a place I felt comfortable calling home, because some of the guys weren’t the nicest people in the world. I had to go through a bit of an initiation process with my dorm mates to earn their respect. One day, I had had enough of their bullshit and decided to write a verse about it. I called it “The Truth” because it cleared the air about a lot of things going on with me and my dorm mates at that time. I kept it to myself and Chris, who was my hip-hop mentor at that time. The song was met with mixed reviews, but that didn’t stop me from writing. I wasn’t getting the spotlight I deserved, so I gave my words the chance to do that for me. All I wanted was respect in the dorm, and I thought my peers should hear what I was going through. I just didn’t have the guts to take my verse outside the dormitory.
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           Throughout college, I wrote lyrics that talked about my experiences with alcohol, girls, classes, jerks, and the future. By writing these lyrics, I let my emotions speak through my words. I decided rap wasn’t the only genre for me to do that, so I felt compelled one night to write a song about a girl that I had a history with. I’m not a singer by any means, but the song “Three Strikes and You Are Out” could be considered poetic art. After college, I continued to write, on and off, about my experiences in life. I struck a few chords with some people because I called them out by name in my songs. Once again, I didn’t care if I offended others, because I was getting my words on paper and emptying my mind of the toxins that were bottled up inside it.
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           Building the Hypenation
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           In 2012, I met a famous rap artist who inspired me, and I wrote four songs on a long plane ride. I started to get serious about becoming a songwriter when I released what may be my best work about the “haters” in my life and music. This song is still one of the most talked-about songs I've ever done, because of all the emotion I poured into it! My fans, which I refer to as the
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           Hypenation
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           , have favorited, downloaded, and commented on this song more than any other song I released! I guess everyone has ‘haters,’ which makes the song so relatable. Once my talent was discovered from this song, I found a team of musicians with unique abilities, and we began to work on our first album. I had plenty of material to work with based on my past experiences, and I call it a blessing in disguise, rather than a curse. I was starting to see myself more as a role model, rather than just another rapper. Through my songwriting, I was able to express myself, gain support from my audience, improve as a lyricist, and build my confidence. I found myself in my lyrics.
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           Editor’s Note:
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           This reflection was originally composed in 2013, capturing the precise era when lyrical composition unlocked my professional passion for copywriting. It remains preserved in its authentic thematic format to honor the foundational steps of my journey as a writer.
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            Technical Proof:
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            See how I apply structured messaging and user intent in my
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             Kroger Case Study
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            .
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            Editorial Strategy:
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            Read
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             The Window
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            for a look at my foundational narrative storytelling.
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      <pubDate>Wed, 20 Aug 2025 18:45:31 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/finding-myself-through-hip-hop-lyrics</guid>
      <g-custom:tags type="string">Personal Essays</g-custom:tags>
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      <title>Gaming, Media Production, and Pop Culture: In Conversation with Raychelle</title>
      <link>https://www.inspirethrivesurvive.com/work-strategy/raychelle-interview</link>
      <description>Mark Mandelbaum interviews Raychelle Keeling from King of the Nerds Season 3 on classic video games, cosplay culture, media production, and staying authentic.</description>
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           Gaming, Media Production, and Pop Culture: In Conversation with Raychelle
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           :
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           This interview concludes an archived profile series exploring digital culture, media production, and creative strategy. It demonstrates end-to-end editorial execution, structured Q&amp;amp;A profiling, and feature writing.
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           After profiling several fellow cast members, I sat down with Raychelle from Season 3 of TBS’s King of the Nerds. Known for her unfiltered passion, love of classic gaming, and active involvement in cosplay culture, Raychelle brought a relatable and heartfelt energy to Nerdvana...
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           When did you first identify as a nerd?
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           Elementary school. I was extremely passionate about the things I loved—I had Barney hair accessories and outfits and wore them proudly, even when people made fun of me. I carried that same unbothered enthusiasm through school with Power Rangers, Pokémon, and video games. Being a nerd is all about having that genuine passion and sharing it with the world without fear of judgment.
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           What drew you to King of the Nerds, and how were you cast?
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           I actually knew Danielle from Season 1 through a gaming reality series we both competed in called The Tester. Watching her on King of the Nerds, I realized I wanted to take on the challenges and meet people who shared my interests.
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           I applied for Season 2 and didn't make it, so I re-applied for Season 3. In my audition video, I left in all my blooper moments to showcase my real personality. That earned me a Skype interview—which was chaotic with internet glitches and my dogs barking in the background—but it worked, and I landed a spot in the cast!
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           What was your favorite moment from the show?
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           Performing our team's nerd anthem, "Embrace Your Inner Nerd." Standing up there performing in front of guest judges and past cast members was incredible. Beyond the performance itself, the absolute best takeaway from the entire experience has been the lifelong friendships made on set.
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           Kaitlin. She was very direct, which made working with her seamless. She wasn't interested in backstabbing or secret alliances; if you helped her, she helped you. People sometimes mistook her confidence for cockiness, but she was a phenomenal, trustworthy teammate. I stay in touch with everyone from the show and look forward to visiting her in the future!
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           What draws you to cosplay and conventions?
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           My favorite character to cosplay is Princess Celestia from My Little Pony because of her grace and lessons. Down the line, I’d love to cosplay Lucy from Elfen Lied, which will require custom vector work.  I love attending events like Tekko in Pittsburgh and PAX Prime. Conventions are essentially giant, welcoming celebrations—filled with community panels, artist alleys, gaming floors, and late-night events where fans can just connect and be themselves.
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           How did you handle your elimination in the Stratego challenge?
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           I would keep a similar overall gameplay strategy if I did it again, but during that specific Stratego nerd-off, I should have taken a deep breath. I started off strong against Lily, but I lost focus and forgot to make a direct push for her flag. My main takeaway was simple: stay calm under pressure!
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           What is something surprising about your background that viewers might not know?
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           I studied nursing at Cox College for three years before pivoting toward media and creative pursuits. Outside of reality TV, I've always loved theater and acting; I recently played a victim in an indie horror film for a friend, where I kept accidentally breaking out of my prop hand-ties during the scene because I got so into character!
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           How did you get into video games, and what are you playing today?
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           My brother and I started on the Super Nintendo, sinking endless hours into Mickey Mania, Donkey Kong Country, and Super Mario RPG. But Final Fantasy VII was the turning point—it pulled me into a story-driven world the way a great book does.  Today, I play a lot on Steam—titles like Don't Starve, Dungeons of Dredmor, and Anna—along with retro classics like Harvest Moon 64 and Chrono Trigger. It’s also great seeing more female gamers entering the space; gaming is something everyone should feel welcome to enjoy.
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           Connect with Raychelle:
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           @llamalamb
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           Back to Portfolio Hub:
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            Explore more profile writing, content strategy, and editorial case studies on the
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            Work &amp;amp; Strategy
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      <pubDate>Wed, 20 Aug 2025 18:28:42 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/work-strategy/raychelle-interview</guid>
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      <title>Bridging Engineering and Culture: A Profile on Thomas Vollum Jr.</title>
      <link>https://www.inspirethrivesurvive.com/work-strategy/thomas-vollum-jr-interview</link>
      <description>Read Mark Mandelbaum's Q&amp;A with Thomas Vollum Jr. from Season 3 of TBS's King of the Nerds, covering civil engineering, Brony culture, and personal growth.</description>
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           Bridging Engineering and Culture: A Profile on Thomas Vollum Jr.
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           Editor’s Note:
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            Originally published in 2015 as part of a feature series, this Q&amp;amp;A is republished as a portfolio piece highlighting end-to-end interviewing, narrative positioning, and long-form editorial execution.
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           Thomas Vollum Jr. was the final cast member from King of the Nerds Season 3 that I had the pleasure of profiling. Known on the show for his passion for the Brony fandom, Thomas brought a unique perspective on community, engineering, and stepping outside one's comfort zone...
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           Everyone on the show considers themselves a nerd. When did you first identify with being a nerd?
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           I started calling myself a nerd around grade school. I always loved sci-fi video games and books, and I enjoyed them every chance I got! All through my life, I have been a huge reader of Star Wars novels and played PC games like Star Wars Galaxies. It was just a core part of who I was growing up.
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           What interested you about TBS’s King of the Nerds, and how were you cast?
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           My path to the show was pretty unique. I had never heard of the show or seen a single episode before applying. I was attending the Long Beach Comic Expo in my Fallout vault suit cosplay, and one of the casting talent recruiters at a booth saw my outfit and struck up a conversation.  We were chatting, and he asked me to fill out an application. It sounded like a fun, novel experience, though I never expected anything to come from it. A few days later, I got a call asking for an audition video, followed by Skype interviews, and soon enough, I was shipped off to Nerdvana!
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           I wanted to step out of my comfort zone—a place a lot of people, nerdy or otherwise, tend to stay in—and try a new experience to grow as a person. It definitely worked; I came away 100% more outgoing and confident.
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           First and foremost, meeting all these incredible people who I now call genuine friends. And if you want a fun pop-culture moment: having legendary voice actress Tara Strong as a guest judge was amazing!
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           On my team, the person I bonded with most was Todd. We worked really well together, and he's an awesome friend. On the opposing team, I helped Ori prep for his nerd-off challenge because I saw a lot of myself in him—an awkward, honorable, friendly guy. I also looked up to Colby as a mentor. I respected his cool demeanor, and he was a huge help in prepping me for my own nerd-off.
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           Are you still in contact with your fellow contestants?
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           I'm still in contact with everyone and hang out with them when I can, though we are spread out across the country. I spent Comic-Con with a bunch of the cast and had Amanda and her family over for the Fourth of July!
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           If you could compete again, would you change your approach?
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           I wouldn't change who I am as a person, but I would approach the challenges with much more confidence rather than being as quiet or awkward. That shift alone would have carried me much further in the game.
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           A "Brony" is a male fan of My Little Pony. How did you get introduced to that community?
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           Two of my friends were fans first, and they introduced me to the animated series while hanging out. I got hooked instantly. The writing and humor reminded me of the quality cartoons I grew up with, like The Powerpuff Girls.
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           Who were your primary role models growing up?
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           A big role model for me when I was young was my cousin Robert. He was one of the smartest guys I knew—a physicist, gamer, and martial artist. He's one of the main reasons I got heavily into gaming.
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           Can you share something unique about your background that people might not know?
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           Here's an unusual memory: I happened to be on a Disney Cruise ship in international waters on September 11, 2001. Experiencing that historical moment from that location at a young age was very surreal.
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           Where are you attending school, and what is your area of study?
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           I am attending Cal State Fullerton, pursuing my degree in Civil Engineering.
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           What is notable about your hometown of Huntington Beach, California?
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           Huntington Beach hosts the US Open of Surfing every year, and every Fourth of July we host the largest parade west of the Mississippi!
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           At age 21 during filming, you were one of the youngest cast members. Did that make connecting with others challenging?
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           Age didn't matter much on the show because everyone connected over shared passions. I bonded easily with Ori, who was close to my age, as well as Colby, who was one of the oldest contestants.
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           What are your go-to video games and media right now?
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           I love PC titles like Garry's Mod, H1Z1, Heroes of the Storm, StarCraft II, and Star Wars: The Old Republic, alongside console shooters like Battlefield and Halo. On TV, I'm big into The Walking Dead, Star Wars Rebels, and Steven Universe.
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           Connect with Thomas Vollum Jr.:
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            X / Twitter:
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             @TVollum
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           ← Back to Portfolio Hub: Explore more profile writing, content strategy, and editorial case studies on the
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            Work &amp;amp; Strategy
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           page.
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      <pubDate>Wed, 20 Aug 2025 17:51:13 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/work-strategy/thomas-vollum-jr-interview</guid>
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      <title>Personal Branding &amp; Media Strategy: A Q&amp;A with Todd Landree</title>
      <link>https://www.inspirethrivesurvive.com/work-strategy/todd-landree-interview</link>
      <description>Mark Mandelbaum interviews Todd "The Bod" Landree from King of the Nerds Season 3 on personal branding, wrestling culture, comic books, and building media presence.</description>
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           Personal Branding &amp;amp; Media Strategy: A Q&amp;amp;A with Todd Landree
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           Editor’s Note:
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            Originally published in 2015 as part of a feature series, this Q&amp;amp;A is republished as a portfolio piece highlighting end-to-end interviewing, narrative positioning, and long-form editorial execution.
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           Todd the Bod holding championship gold, from Season 3 of King of the Nerds on TBS
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           After profiling several fellow cast members, I sat down with Todd Landree ("Todd the Bod") from Season 3 of TBS's King of the Nerds. Known for his larger-than-life personality and quick wit, Todd brought a unique blend of competitive drive, comedic flair, and authentic self-expression to Nerdvana...
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           When did you first identify as a nerd?
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           In high school, my hometown got its first-ever comic book shop. I rushed over with a friend, picked up some graphic novels, and fell in love. The Alex Ross classic Kingdom Come hooked me forever. While that shop eventually closed, my passion came rushing back years later with DC's New 52 relaunch, which gave me the perfect entry point to dive into the comic universe completely.
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           What drew you to King of the Nerds, and what was the casting process like?
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           Working at GameStop, Season 1 promos ran constantly on our store monitors, and I kept thinking about how much I wanted to try out. I loved that the show truly embraced nerd culture rather than treating it mockingly.  When casting opened for Season 3, I emailed them immediately. Within two hours, they asked for a video. I shot a hilarious audition—only to realize I had filmed it vertically! They told me, "Todd, you're amazing, but please reshoot this horizontally so we can send it to TBS." Fueled by a 64-ounce Red Bull, I filmed a second version that convinced them they didn't just want me on the show—they needed me.
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           Why did you want to bring the "Todd the Bod" persona to national television?
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           I have a larger-than-life personality to match a larger-than-life frame. I wanted to prove my worth and show the world that someone of a plus-size build belonged on national TV just as much as anyone else. People often try to put larger individuals down; I wanted to fight back, stand out, and inspire confidence.
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           What were your favorite moments and relationships from your time in Nerdvana?
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           Introducing the Clockwork King to Team S.M.A.S.H. and seeing their shocked reactions was unforgettable, as was meeting guest judges like Tara Strong and Billy Boyd. Behind the scenes, my costume actually came undone during the cosplay judging, which was a memorable moment in its own right!  On House Hooloovoo, I clicked naturally with Raychelle, and Kaitlin was a blast to work with—she even taught me how to use a power drill. Post-show, our cast became a genuine family. Heather and I went from competitors to best friends who talk multiple times daily. Those relationships were the most valuable outcome of the entire experience.
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           Where does your signature confidence come from, and who inspired you along the way?
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           In high school, I decided I was done being shy and blending into the background. I was big, loud, and unapologetic about who I was, regardless of whether it upset the status quo. My mother was always immensely supportive of my uniqueness and remains my rock and primary role model. Figures like Kurt Angle, Mick Foley, and comic writer Geoff Johns also shaped my perspective growing up.
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           What is something surprising about your background that viewers might not know?
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           I competed at the state level in Culinary Arts during school! On a more dramatic note, at age 17, I almost died while playing Uno with a 12-year-old Amish girl named Esther. Right as I called "Uno," a blood clot in my leg broke loose and caused a severe pulmonary embolism that required an emergency hospital transfer. I haven’t played Uno since!
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           You studied Event Management and hail from Pennsylvania. How did that shape you?
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           I attended Johnson &amp;amp; Wales University in Charlotte, studying Sports, Entertainment &amp;amp; Event Management. I'm originally from Warren, Pennsylvania—a small town near the New York border that manufactured much of the structural steel for St. Louis's Gateway Arch and sourced the timber for Louisville Slugger baseball bats.
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           Your promo featured a custom championship belt. What are your core passions in wrestling and gaming?
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           I was huge into wrestling growing up—I even traveled to Toronto for WrestleMania X-Seven to see The Rock vs. Hulk Hogan. Iconic performers like Mick Foley, Stone Cold Steve Austin, and Kurt Angle, along with classic TLC matches, defined my fandom.  Having worked at GameStop for seven years off and on, I consider myself a "hardcore casual" gamer. I lean heavily toward major AAA titles over indie games. Borderlands 2 is one of my favorite multiplayer games of all time, alongside titles like Batman: Arkham City, City of Heroes, and Super Smash Bros.
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           How did you get into comic books, and where did the "Todd the Bod" nickname originate?
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           My dad bought me a variant 3D Silver Surfer comic as a kid, which I didn't care for—but picking up a Flash/Green Lantern crossover the next day hooked me completely. I fell in love with DC's storytelling, especially Geoff Johns' run on Aquaman and Steve Orlando's work on Midnighter.  The nickname originated in 7th grade while walking home with friends and brainstorming wrestling names. In 9th grade, as a 6'3", 300-pound freshman, a senior confronted me in the cafeteria and demanded, "Who the hell do you think you are?!" I looked back, yelled, "I am TODD THE BOD!" and struck a Goldust pose. It stuck instantly and has been my brand ever since.
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           Connect with Todd:
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            X/ Twitter:
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             Todd the Bod Page
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           Back to Portfolio Hub:
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      <pubDate>Wed, 20 Aug 2025 17:41:29 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/work-strategy/todd-landree-interview</guid>
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      <title>Storytelling for Advocacy: A Feature Profile on Amanda Liston</title>
      <link>https://www.inspirethrivesurvive.com/work-strategy/amanda-liston-interview</link>
      <description>Mark Mandelbaum profiles Amanda Liston from King of the Nerds Season 3. Explores literature, community advocacy, music, introversion, and reality TV dynamics.</description>
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           Storytelling for Advocacy: A Feature Profile on Amanda Liston
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           In this profile, I sat down with Amanda Liston from Season 3 of TBS’s King of the Nerds. Known for her down-to-earth demeanor, love of literature, and passionate advocacy for community, Amanda offered a grounded perspective on reality TV dynamics, the power of music and books, and navigating life as an introvert...
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           In high school, being a nerd was my entire identity—I spent Friday nights in a marching band uniform complete with a plume, marching in sync to music. While I wasn't explicitly bullied, I was definitely an introvert and a bit of a loner. During recess, while other kids were on the playground, I was tucked away in the library. I was always much more comfortable surrounded by books than by crowds.
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           Find refuge wherever you can find safety. Whether that is the school library, a single trusted friend, a favorite teacher, or an administrator—the key is to avoid isolating yourself when you are hurting. Having even one safe harbor makes a world of difference.
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           I started playing the flute in fourth grade and eventually played piccolo and bass flute through high school. Since I was never physically gifted at sports, music gave me a way to collaborate, practice toward excellence, and be part of a team without the feeling of dejection that came with losing a game.  When it comes to reading, I always keep one fiction and one non-fiction book going simultaneously—right now, that's George R.R. Martin’s A Clash of Kings and David Hume’s An Enquiry Concerning Human Understanding. My all-time favorite book is Mary Doria Russell’s The Sparrow. It's a profound science fiction novel that completely changed how I look at the world (and even inspired one of my tattoos).
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           I loved that the show was witty and funny without mocking its contestants. It celebrated intelligent people for their uniqueness rather than using them as punchlines—plus, the $100,000 grand prize didn't hurt!  Behind the scenes, it felt like a nerdy summer camp. We laughed constantly and stayed up all night talking. While viewers saw tactical moves like the "Secret Six" alliance, in reality, alliances were just voting tools—not personal exclusions. We all bonded deeply and quickly.
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           Heather, without a doubt. We became instant best friends from the moment we met. My most poignant memory from the show was waking up the morning after she was eliminated and drinking coffee alone for the first time. She was my daily coffee partner, and realizing she was gone really hit home. She has remained an incredible friend in my real life ever since.
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           What is next for you and your family after the show?
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           I'm relocating to Los Angeles! My kids are little nerds themselves, so if I were to take home the grand prize, a chunk would certainly go toward their college funds—though let's be honest, a good portion would also go toward adding a few extra collectible Catwoman figures to our shelves!
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            ← Back to Portfolio Hub: Explore more profile writing, content strategy, and editorial case studies on the
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      <pubDate>Wed, 20 Aug 2025 17:02:29 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/work-strategy/amanda-liston-interview</guid>
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      <title>Technical Innovation &amp; Identity: In Conversation with Ori Perl</title>
      <link>https://www.inspirethrivesurvive.com/work-strategy/ori-perl-interview</link>
      <description>Mark Mandelbaum profiles Ori Perl from TBS's King of the Nerds Season 3. Discover insights on robotics engineering, LARP battle clerics, and creative storytelling.</description>
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           Technical Innovation &amp;amp; Identity: In Conversation with Ori Perl
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           Editor’s Note:
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           In this interview, I connected with Ori Perl from Season 3 of TBS’s King of the Nerds. A mechanical engineering graduate from the University of Maryland, Ori brought a unique blend of robotics expertise, LARPing passion, and lighthearted humor to Nerdvana...
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           When did you first embrace being a nerd?
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           I've always loved math and science, but I truly accepted being a nerd when I joined my high school's FIRST Robotics team and realized how much fun engineering could be.
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           I had barely heard of the show before applying, but the challenges looked incredible and Nerdvana seemed like an awesome environment.  My favorite moment on set was playing the "Space Constable" in our team's theatrical challenge. I love making people laugh, and bringing that character to life while cracking up the judges was a blast. Yelling "Leroy Jenkins!" on national television was also a personal bucket-list goal from day one!
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           At 22, I was one of the younger contestants, so I affectionately called older cast members my "senpai." Early on, I was nervous and made the mistake of trying a bit too hard to be funny, which alienated me slightly. I was focused more on having fun than on hardcore strategy. If I were to compete again, I would focus much more on early networking and building strategic alliances right from the start.
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           While filming, I bonded most with Jacob—he was hilarious and great to hang out with in Nerdvana. After the show wrapped, I became very close with Raychelle. Since we were on opposing teams, we didn't get to interact as much on camera, but we talk frequently now.
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           Your profile mentions being a "LARPing Battle Rabbi." How does that intersect with your background and heritage?
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           I'm a first-generation American on my mom's side, as she was born in Israel ("Ori" means "My light" in Hebrew). In Live Action Role Playing (LARP), my character is essentially a battle cleric who wears a battle yarmulke and heals allies with prayers. In real life, I'm a secular Jew—meaning I can still appreciate bacon and Maryland crab cakes!
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           You studied Mechanical Engineering at the University of Maryland. How did you get into robotics, and what project are you most proud of?
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           Joining my high school's FIRST Robotics team freshman year completely solidified my love for engineering. I spent four years competing, four years mentoring, and helped launch a new team. For my bio-inspired robotics course at Maryland, I designed, 3D printed, wired, and programmed a quadrupedal robot that mimics the walking gait of a crocodile.
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           What are your go-to anime, favorite puns, and memorable LARP war stories?
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           My favorite anime is Trigun—Vash the Stampede is a goofball, pacifist gunslinger who I’ve always looked up to. I also love bad puns; my go-to line when someone asks for the time is to look at my phone and say, "Not on my watch!" As for LARPing, one of my favorite early memories was sneaking behind an entire enemy unit during a battle. I thought I'd get taken down after one or two hits, but I managed to single-handedly eliminate ten opponents from behind before reuniting with my unit for the win.
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           Connect with Ori Perl:
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            Facebook: Ori KOTN / The Pickle King
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           ← Back to Portfolio Hub: Explore more profile writing, content strategy, and editorial case studies on the
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            Work &amp;amp; Strategy
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      <pubDate>Fri, 15 Aug 2025 18:55:11 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/work-strategy/ori-perl-interview</guid>
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      <title>How Social Media is Changing the Business Landscape</title>
      <link>https://www.inspirethrivesurvive.com/social-media-digital-transformation</link>
      <description>Mark Mandelbaum explores how businesses leverage digital platforms to build authority. Discover the origins of the Narrative Resilience framework.</description>
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  &lt;img src="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/AMA-Columbus.png" alt="American Marketing Association Columbus logo – Professional leadership and marketing operations by Mark Mandelbaum"/&gt;&#xD;
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           How Social Media is Changing the Business Landscape
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           Originally published for the American Marketing Association (AMA) Columbus, this analysis explores the foundational shift from broadcast media to interactive social networking. While digital platforms and market valuations have scaled exponentially since its original publication, the core operational principle remains identical: sustainable growth requires moving past digital noise to build genuine narrative authority.
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           Social media has changed how we interact with people. If you have seen the movie, Social Network, you would know that Facebook was created in February 2004 by Mark Zuckerberg in his Harvard dorm room. But did you know that Facebook started as a different website called Facemash? Facemash was a website run by Zuckerberg that brought in 22,000 page views in the first few hours it was active. Since it featured his classmates’ pictures without consent, it had to be taken down. That didn’t deter Zuckerberg from using strategic innovation to start the groundwork for his next project. His next project, TheFacebook, was created to connect with fellow students of the school. The project took off, and soon, half of Harvard’s student body was members of TheFacebook. Mark Zuckerberg saw potential in his project, and he dropped out of college, hired the co-founder of Napster, Sean Parker, and shortened the name to Facebook.
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           The Birth of Social Giants
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           Facebook is currently valued at $536 billion. There are more than 2.23 billion monthly users worldwide with an active Facebook account, and five new profiles are created every second. Facebook has three main goals for the future: more apps that connect with Facebook, the ability to reach anyone worldwide, and making the Facebook search tool more user-friendly. Facebook is currently working to redesign its search tool (graph search) for mobile and would like to have it tailored for people who meet a certain criterion. Despite the site’s amazing growth, Facebook has seen its stock price decline in recent months due to security and privacy concerns. Recently, Zuckerberg allocated resources to protect the social media site from fake news, scams, and misinformation. Zuckerberg’s team will likely address these issues, so Facebook will continue with its unparalleled rise in social media into the next decade.
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           Facebook isn’t the only form of social media gaining traction. Twitter has changed the way people do business. According to eMarketer, about 2/3s of large businesses (100 employees or more) have a Twitter account. Twitter was originally supposed to be a SMS communications-based platform. Friends could see what other friends were doing, based on status updates. Twitter Co-Founder, Jack Dorsey, had a vision for the original twttr. He worked with Noah Glass, Biz Stone, and Evan Williams at a podcasting company called Odeo. The first tweet was by Dorsey, “just set up my twttr”.
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           The Rise of Professional Networking
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           If you are a business professional, it wouldn’t be uncommon to have a LinkedIn account and a private Facebook account. LinkedIn may be considered the professional version of Facebook. According to HubSpot, 46% of online adults who have graduated from college are LinkedIn users. Of those with a high school diploma or less, just 9% of online adults are LinkedIn users. Over the past two years, content consumption on LinkedIn has increased by 21%.
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           LinkedIn was founded in 2002 by CEO Reid Hoffman and his team. His team consisted of CTO, Eric Ly, VP of Product, Allen Blue, VP of Marketing, Konstantin Guericke, and VP of Engineering, Jean-Luc Valliant. This team consisted of former colleagues at PayPal and SocialNet. The focus of LinkedIn was to connect your professional network in one place. After a period of slow growth, LinkedIn began to pick up steam and had to change its business model to include groups, jobs, and subscriptions. In 2007, Reid Hoffman stepped down from his position and named Dan Nye the new CEO. A year or so later, LinkedIn went global and had over 50 million members! The company appointed Jeff Weiner as President in 2009. LinkedIn currently has over 450 million members, but only 25% visit the social network each month. LinkedIn’s evolution from a simple networking site to a content-driven platform highlights the growing necessity for professionals to maintain an active digital presence to avoid 'profile stagnation'.
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           The Visual Revolution
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           Social media apps like Pinterest, Snapchat, and Instagram are also drawing in consumers. Almost ¾ of all Pinterest users are women, and these users spend 50% more money on average than they spend on other social media channels. Ben Silbermann, a former Google employee, and Paul Sciarra founded Tote, which was a catalog on a phone. Later, Silbermann and former Facebook employee Evan Sharp cofounded Pinterest despite lots of rejection from investors.
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           Snapchat’s target market is below the age of 25, but some businesses use the app to engage with their audiences to promote their brand. Snapchat started as Picaboo in 2011 to send pictures that would eventually disappear. Evan Spiegel and Bobby Murphy co-founded Snapchat in late 2011 after making some technical modifications. Snapchat has over 150 million active daily users.
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           Instagram is another social media channel that uses engaging content to connect with its audience. Instagram was founded by Mike Krieger and Kevin Systrom. The first picture on IG was not a selfie, believe it or not. It was a picture that was heavily filtered, shot out of a window, and contained a marina. Facebook bought Instagram for $1 billion in 2012. Today, the photo-sharing app, Instagram, has more than 400 million users.
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           The Future of the Digital Economy
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           We are in an era where more advertising dollars are being spent on social media than on other popular forms of media. Social media is changing the landscape of the economy, and it doesn’t look to be slowing down. You never know what one interaction on social media can do for you. You could find your next employer, your future significant other, or your next best friend. Let’s connect!
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           Originally published on AMA Columbus.
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            Technical Proof:
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            See how I apply localized search intent in my
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             Automotive SEO Sample
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            Editorial Strategy:
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            Read my
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             Kosha Dillz Interview
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            for a look at my work with Subject Matter Experts (SMEs).
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            ﻿
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            Navigation:
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             Work &amp;amp; Strategy
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      <pubDate>Mon, 24 Mar 2025 23:22:58 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/social-media-digital-transformation</guid>
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      <title>Spaghetti, Garlic Bread, and a Little Bit of Love</title>
      <link>https://www.inspirethrivesurvive.com/community-impact-storytelling</link>
      <description>See how Mark Mandelbaum transformed a volunteer event into a brand narrative for the Ronald McDonald House to drive community empathy and engagement.</description>
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  &lt;img src="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Spaghetti-+Garlic+Bread-+and+a+Little+Bit+of+Love.png" alt="Mark Mandelbaum volunteering at Ronald McDonald House of Columbus – Brand storytelling and community operations."/&gt;&#xD;
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           Spaghetti, Garlic Bread, and a Little Bit of Love
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           While my primary focus at ChoiceLocal was engineering SEO infrastructure for 60+ accounts, I spearheaded this field report to showcase how strategic storytelling can humanize a corporate brand.
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           ChoiceLocal has a mission far greater than being a top-performing franchise marketing agency, and that mission is to help others. On the morning of Sunday, March 13, along with my dad and a handful of others, we were dedicated to that principle as we cooked lunch for the Ronald McDonald House Charities of Central Ohio.
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           As one of the largest Ronald McDonald House locations globally, this Columbus landmark requires immense coordination. Documenting our contribution here allowed me to highlight how local corporate donors and volunteer groups sustain these vital community pillars. This location has been in business for 40 years and is a place for families to take time to rest with their children.
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           The organization operates as a non-profit, but McDonald’s is their largest corporate donor. Donations also come from Nationwide Children’s Hospital, Ohio State University Buckeyes, Columbus Blue Jackets, Columbus Crew, and many other local organizations.
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           The night before, we all chipped in and bought in bulk some sauce, pasta, meat, garlic spread, and garlic bread from a local supermarket. We met outside in the parking lot of the building around 10 am the next morning and then got right to work!
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           Logistics &amp;amp; Lunch
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           After we checked in and put on our masks and gloves, we started prepping the meal. Outside the kitchen on a white, flashing, electronic display was our group name, “The Bowling Family.” This group is coined that because most of us have met through bowling together in various leagues and enjoy each other’s company in the many activities we do. This was our first volunteering experience together, but it was very well coordinated and brought us closer together.
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           Efficiency was key to our impact. By assigning specific logistical tasks to each volunteer, we ensured a seamless service window for the residents, allowing our team to focus on the goal: providing a moment of normalcy and connection for families in need. Our goal was to make sure that we put a smile on the faces of the people we served, and we did that in spades! The love we received for sacrificing a small amount of time on a Sunday morning made the experience even more satisfying. Seeing the need in the community is powerful, and it is remarkable to see people coming together for a purpose.
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           The day ended with a tour that went from room to room by Mike, a long-tenured volunteer. Our group shared the photos on social media afterward, and our tour guide was pleased, as indicated by the comment, “
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           Great group and they made a really good lunch. I enjoyed giving them a tour and looking forward to their next visit
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           It was a wonderful experience that I recommend to others. The staff was extremely helpful, and I look forward to serving my next meal at the Ronald McDonald House!
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            Originally published on
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           ChoiceLocal.
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             Kosha Dillz Interview
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            for a look at my work with Subject Matter Experts (SMEs).
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      <pubDate>Fri, 07 Feb 2025 23:47:14 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/community-impact-storytelling</guid>
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      <title>Day in the Life of Kroger Food Pantry</title>
      <link>https://www.inspirethrivesurvive.com/kroger-food-pantry-field-reporting</link>
      <description>Mark Mandelbaum transforms supply chain logistics into human-interest storytelling in this CSR field report on the Kroger Food Pantry.</description>
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  &lt;img src="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/Mid-Ohio-Food-Collective-17471dcc-2b1922d0-5e7c8a7d-0003b77d-bd0e96ad.png" alt="Mark-Mandelbaum-Kroger-Pantry-Logistics-Case-Study"/&gt;&#xD;
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           Day in the Life: Kroger Food Pantry
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           Written during my tenure as a Marketing AmeriCorps VISTA, this field report was designed to humanize large-scale logistics and drive volunteer engagement. By focusing on individual narratives from volunteers like Bruce to clients like Rob, I translated complex organizational operations into an accessible, mission-driven story that increased program awareness and stakeholder empathy.
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           Spending a day in the Kroger Community Pantry is unlike any other day at the Foodbank. It is the most hands-on experience you can get with our clients.
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           On Friday, July 13th, I spent time in the pantry finding out what volunteers do, how clients get through the process, and the role of our new Pantry Coordinator, Jessica. I arrived at 11 am and noticed volunteers working very hard to open the pantry. While clients were seated outside waiting for the pantry to open, volunteers were stocking the shelves. At noon, the pantry officially opened, and people kept pouring in. Clients would register before shopping for enough food to feed their family. Rob, an older client, stops by the pantry every Friday for produce and bread to feed his family of two.
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           About 25 volunteers come in for each shift, and each lasts about two to three hours. The volunteer engine is the backbone of the pantry operation. On any given shift, up to 25 individuals manage everything from real-time inventory stocking to front-end registration, ensuring a seamless experience for the families we serve. At the end of the day, I helped Bruce, a young volunteer, stock the shelves. Bruce has been a volunteer for four months and enjoys learning new things about the Foodbank.
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           Pantry Coordinator Jessica Wright oversees the intersection of logistics and people. Her role is a balancing act of supply chain management and volunteer training, ensuring the pantry can scale to meet the needs of up to 214 families in a single day. She enjoys meeting people and seeing the impact on the community. Agency Services VISTA, Kim, assists and answers client questions.
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           A Call to Action
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           I would highly recommend taking a lunch break on a Tuesday or Friday to see the pantry during its peak time. Those days are the busiest and really express the need in the community for food.
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           Originally published on Off the Rack.
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            Explore my
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            Work &amp;amp; Strategy
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            page to see how I scale content engines.
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            Next Narrative
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            : Read about my time at the
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            Ronald McDonald House
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            .
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      <pubDate>Wed, 13 Nov 2024 23:30:37 GMT</pubDate>
      <guid>https://www.inspirethrivesurvive.com/kroger-food-pantry-field-reporting</guid>
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      <title>New Jeeps for Sale in Marshalltown, IA | SEO Strategy Sample</title>
      <link>https://www.inspirethrivesurvive.com/localized-seo-content-strategy</link>
      <description>See how Mark Mandelbaum scaled 20+ optimized automotive articles to capture targeted localized intent and drive high-impact organic growth over 3 months.</description>
      <content:encoded>&lt;div&gt;&#xD;
  &lt;img src="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/New+Jeeps+for+Sale+in+Marshalltown.png" alt="SEO content strategy for dealerships – Localized search optimization example by Mark Mandelbaum."/&gt;&#xD;
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           New Jeeps for Sale in Marshalltown, Iowa
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           This represents a scalable SEO framework. During a high-impact three-month contract, I engineered a pipeline that transformed technical inventory data into 20+ high-ranking local articles, securing page-one visibility for high-intent queries.
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           Who Are We?
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           Marshalltown, Iowa, is home to many great car dealerships, but none compare to LOCAL DEALER. LOCAL DEALER has a wide selection of Chrysler, Dodge, Jeep, and RAM models, and is located on a short drive to Ames, Iowa. We have received awards for our customer-first approach because we are a family business,  so we treat our customers like family. If you are looking for a new car, truck, jeep, SUV, or van, we’ll be happy to assist you. We offer a live chat feature on our website to make things easier for you and you even have the option of texting us.
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           The Perks
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           Our 2022 Jeeps are very popular because we offer our Jeep Wave Customer Care on new Jeeps when you buy from us. Jeep Wave Customer Care is designed to eliminate the friction of new vehicle ownership. It provides worry-free maintenance and 24/7 support, ensuring that the investment in a new vehicle is backed by long-term protection. You are investing when you purchase a new vehicle, so we want you to
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           love your purchase without the hassle.
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           Season of Buying
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           If you are looking for the best deal on a new Jeep in Marshalltown, check out the new 2022 Jeep Compass Latitude. This stylish, new vehicle normally goes for $34,950, but we are knocking $2,099 off the price and offering $500 bonus cash. The Latitude integrates advanced safety tech, including blind-spot monitoring and forward-collision warnings, to prioritize driver security without sacrificing performance. On top of safety features, this Jeep has a 6-speed transmission and a 2.4-liter engine,  leading to amazing performance.
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           Time to Drive, Time to Save
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           The Jeep Compass Latitude is a great Jeep for a great price, but we have other Jeeps on sale as well. Our 2022 Jeep Gladiator Sport is a steal at $45,166 and bonus cash of $1,750. That’s $3,079 off the retail price and a bonus that can be applied to additional features like heated front seats. The Sport offers Apple CarPlay and Android Auto, so drivers don’t have to touch their phones while driving. With an 8-speed automatic transmission and a 3.6-liter V6 engine, the 2022 Jeep Gladiator is battle-tested and ready for a test drive.
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           Come See Us Today!
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           The 2022 Jeep Gladiator Sport and the 2022 Jeep Compass Latitude won’t be waiting around forever, so come to our dealership and test drive them for yourself. Our dealership is located at 1700 SE 16th Street in Ames, Iowa. We also have other new 2022 Jeeps in our inventory and offer a warranty forever life. What does that mean? It means that each qualifying vehicle comes with a lifetime powertrain warranty at no additional cost to you. That’s why you should buy from us, buy from a LOCAL DEALER. Give us a call at 515-686-5517,   and we will help get you in the vehicle of your dreams today!
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            The Scale Factor:
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             I managed the SEO infrastructure and localized keyword strategy for
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            60+ regional accounts
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            during my tenure at ChoiceLocal.
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            Editorial Range:
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             Beyond technical data, I document organizational impact through narratives like my
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             Ronald McDonald House Field Report
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            Go Back to Strategy:
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             Return to the
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             Work &amp;amp; Strategy
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             page.
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      <pubDate>Tue, 09 Jul 2024 23:12:06 GMT</pubDate>
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      <media:content medium="image" url="https://irp.cdn-website.com/39dbe6c0/dms3rep/multi/New+Jeeps+for+Sale+in+Marshalltown.png">
        <media:description>thumbnail</media:description>
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